Index (Click to jump):
One of Kruncher's foundational features is the generated company reports, where:
This guide covers all features inside the company report to enrich your understanding of the report.
30+ AI Agents work behind the scenes to analyze data and surface high-signal insights throughout your investment cycle.
Altogether, these AI agents are orchestrated to generate reports with thousands of focused AI tasks coordinated over a proprietary data model and multiple segments, ensuring low hallucination and broad coverage.
Read more about the AI agents behind Kruncher's intelligence backbone.
At its core, a report is an aggregate of all known data about a company from the reference point of the user, which is organized in a manner for the investor's point of view.
They include:
When a report is generated about a specific company, Kruncher provides the foundation with:
A company report that is only given the company name and website will only generate the contents of the report using the three data sources above.
The cases of Missing Data inside the reports happen mostly because many of the data categories that Kruncher can parse is not available.
Therefore, the user has a choice to enrich the reports by adding in private data from the company that they have (pitch deck, financials, etc.) and their own private data about the company (notes and personal judgment).
These additions will plug the gaps and make company reports closer to the real, ground-truth state of the company.
Click here to learn more about Kruncher's 20+ public and premium data sources.
Inside each company report, there are two broad categories of data: Company Data and Kruncher Insights.
Company Data refers to data from the company itself (whether public or private) that Kruncher directly referenced. Meaning, this data is not modified in any way, and Kruncher is only representing this data.
Kruncher Insights are a combination of public and premium/private data surrounding the company, as well as the user's personal notes (if available) that Kruncher has interpreted and selectively chose to present.
The interpretation of these additional data is based on a multi-layer orchestration of 20+ AI agents working to provide the best and relevant set of data from the millions of available and related data that exists within its scope.
Each item of Company Data is always referenced with an explicit, traceable source that the user can access to verify its truth.
They will always contain a link to go directly back to the original source.
These references also carry the date in which the referenced data is extracted, as the data source may be edited or deleted at any time after the data is extracted.
After generating a company report, you will sometimes see a section labelled as "Missing Data".
This means that at the time of analysis, Kruncher did not find any relevant information on the publicly accessible internet and/or inside the user-uploaded documents (if any) pertaining that section.
This is displayed for transparency, but also to:
Click here to learn why these “Missing Data” cases happen, and how to minimize them from happening.
Our systems have layers of checks to ensure accuracy, but the 1 in 10,000 edge cases can always happen and fall through the cracks.
There are several reasons for data misrepresentation in Kruncher:
Example: Cursor founders' (Michael Truell, Sualeh Asif, Arvid Lunnemark, and Aman Sanger) LinkedIn profiles all display that they're part of Anysphere (which is the company behind Cursor). Kruncher attributes them to be founders of Anysphere instead of Cursor, therefore listing all of them as non-founders of Cursor.
What about other sources claiming Michael Truell and others as Cursor founders? See "Conflicting Data" below.
Example: You made an analysis for XYZ Company. There are 30 companies worldwide with the exact same name. Kruncher cannot be certain which news of XYZ Company is yours.
This can be prevented if you provide Kruncher with the company’s website address and the full name(s) of the current founder(s), so Kruncher has a very clear idea of the exact company you’ve inputted.
This is an old problem with data anywhere: Conflicts. This is especially difficult to parse through if the sources do not display a date published, so Kruncher does not know if the data is just outdated, or an outright conflict.
Click here to learn more about what you should do in the case of wrong data being displayed.
The Summary gives you an immediate snapshot of the state of the company across different dimensions.
On the top, biggest block, it contains the company's:
The smaller blocks below give summaries, highlights matches with your investment criteria, as well as updates (if any) in 6 categories:
There is also a pitch deck block that appears only if you have uploaded the company's pitch deck.
You may preview the slides of the pitch deck, and view them full-screen by clicking on the Expand button.
Every report that is a Match also comes with a Deal Score.
Read this guide to understand more about Automated Deal Screening: Match and No Match Labels)
Your deal score is a numerical rating (0-100) that appears on every company report in Kruncher. A higher Deal Score number means the company more closely matches your thesis.
Your Deal Score is calculated across 5 dimensions:
You can configure Kruncher to calculate the deal score based on your fund's judgment framework. Read this guide to learn how to configure the deal scoring framework and the deal scoring formula.
You can hover over each point in the hexagon and it will open an explanation of its score in that dimension:
The scores are also displayed in the related card:
Kruncher also generates unique icebreakers pertaining the company that you can use when you talk with the company's founders for the first time.
Scroll down until you find the purple Kruncher Insights block, further composed by 4 sub-blocks:
Excitements: Exciting things that the company is doing/has recently achieved.
Risks: Some areas of concerns that the company has.
Icebreakers: Brief key points that you can bring up to spark up conversation, especially in the first meeting.
Suggested Key Questions: Important questions you can ask that Kruncher has identified as critical knowledge gaps for this company.
Each bullet point also has a clickable source that will lead you to the relevant section in the company report for transparency.
What makes Kruncher stand out is the depth of accurate, real intelligence that is achieved, not surface-level statements you get from generic LLM applications like asking ChatGPT straight.
After a report's summary, you may deep dive into specific segments of the report to learn their exact details.
Currently, Kruncher's company reports have 11 segments included (click to jump):
This segment is all about the profiles of the founders and the team/employee composition, composed of 5 blocks:
(1) Founding Team
Details of all the co-founders of the company. They include basic details like full name, title, relevant highlights, where they were employed, and education background.
Pressing "See details" expands each sub-block and shows you a short biography of the founder, including details like their email (for outreach) and estimated salary.
You can also see a more detailed breakdown of their skills and experience that are relevant to the startup they are building now, similar to looking at their Linkedin profile.
(2) Executive
Same in execution for the founding team, just for the executive members of the company (executive board members, VPs, managers, etc.)
(3) Company Structure
Contains information about their legal structure (whether LLC, sole proprietorship, non-profit, etc.) and where they are based.
They also contain Founders Pros, Founders Cons, Missing Components, and Domain experience, generated by Kruncher Insights.
(4) Team Analysis
A breakdown of the team composition, average tenure, and estimated salaries, broken down by department type, generated by Kruncher Insights.
(5) Employees Size
A historical overview of how many employees the company has, visualized in a graph, generated by Kruncher Insights.
This segment is all about the market size that the company is targeting, their estimated CAGR, and specific industry information, composed of 6 blocks:
(1) Market Segment
Simply describes which specific market segment this company is targeting in one sentence.
It also contains a meter for Adoption Cycle of how fast new solutions are adopted in this market, generated by Kruncher Insights.
(2) TAM, SAM, and SOM
Contains Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market figures and how they are formulated.
This data can be provided by the company directly. If not, then it is generated by Kruncher Insights.
(3) Industry
Contains an estimated company multiplier based on its industry, generated by Kruncher Insights.
(4) Industry CAGR
Contains an estimated Compound Annual Growth Rate (CAGR) for the company based on its industry and market drivers, generated by Kruncher Insights.
(5) Industry Trends
Contains insights about the ongoing trends of this industry, generated by Kruncher Insights.
(6) Industry Value Chain
Only available from company's own data. Describes the specific industry value chain and where the company sits.
This segment is all about the company's proposed/existing solution and the tech enabling it, composed of 10 blocks:
(1) Problem Statement
Only available from company's own data. Describes the problem that the company aims to solve via its products/solutions.
(2) Products and Solutions
A descriptive list of the company's available products and solutions on offer.
(3) Tech Overview
Briefly describes the tech that powers the company's solutions.
(4) Science/Tech
A brief description of where the science/tech is currently for this field. Useful for investors who do not have strong domain knowledge of the company's field.
(5) Patents/Trademarks
A list of the company's public patents.
(6) Why the Tech is Revolutionary
Describes why the company's tech is revolutionary. Can be seen as one of the company's moats.
(7) Product Readiness
References the Technology Readiness Level (TRL) scale to describe the company's overall readiness of their solutions.
(8) Scalability
Briefly describes how scalable the company's solutions are.
(9) Roadmap
Only available from company's own data. Describes the company's product roadmap in bullet points.
(10) Regulatory Events
Lists any relevant regulatory events that may affect the development of the product, whether positive or negative.
This segment is all about the business model of the company, composed of 7 blocks:
(1) Pricing Model
Describes how the company charges for its products or services, including pricing structure and any relevant pricing tiers or variations.
(2) Revenue Streams
A breakdown of the company's different sources of revenue, showing how the business generates income across verticals.
(3) Use Cases
Lists specific applications or scenarios where the company's solutions are deployed, demonstrating real-world value and helping investors understand practical market fit.
(4) Customers
Details the company's customer base, including customer types (B2B, B2C, enterprise, SMB), key accounts, and any notable reference customers or case studies.
(5) Partners
Lists strategic partnerships that extend the company's market reach, enhance product capabilities, or strengthen competitive positioning.
(6) Vendors
Identifies key suppliers and vendors the company depends on for critical inputs, technology, or services necessary to deliver their solutions.
(7) Contracts
Only available from company's own data. Describes significant customer/partnerhsip/vendor contracts, including contract length, renewal terms, and any strategic agreements.
This segment is all about the company's Go To Market (GTM) startegy and efforts, composed of 7 blocks:
(1) Target Market and Market Type
Defines the specific market the company is pursuing and classifies the market type (mature, new, niche, etc.) helping investors understand the company's strategic positioning and competitive landscape.
(2) Target Customers
Identifies the ideal customer profile (ICP) and buyer personas the company is prioritizing, including demographic, firmographic, and behavioral characteristics that define their best-fit customers.
(3) Sales Strategy Initiatives
Describes the company's active sales approaches and methodologies, along with any specific campaigns or initiatives driving revenue growth.
(4) Early Stage Product-Market Fit
Assesses indicators of product-market fit (PMF) for early-stage companies, including customer retention signals and organic growth patterns.
(5) Customer Acquisition Channels
Lists the primary channels through which the company acquires new customers (digital marketing, direct sales, events, etc.) along with their relative effectiveness.
(6) Sales Partnerships
Details strategic alliances and channel partnerships specifically focused on driving sales, including resellers, distributors, system integrators, or co-selling arrangements.
(7) Sales Pipeline
Only available from company's own data. Provides visibility into the current sales pipeline that indicate near-term revenue predictability.
This segment is all about the competitive landscape that the company is a part of, composed of 6 blocks:
(1) Competitive Advantages
Outlines the key differentiators that give the company an edge over competitors in its market.
This block also gives an overview of the company's Strengths, Weaknesses, Defensibility/Moats to determine protection against market entry or disruption.
Kruncher Insights also generates the barriers of entry and switching costs for companies in the same space to further quantify defensibility.
(2) Company Reported Competitors
Only available from company's own data. Lists competitors as identified by the company itself in a table view.
(3) Direct Competitors
Provides a table of companies offering similar solutions to the same target market, representing the most immediate competitive threat.
If no data is provided by the company, then it is generated by Kruncher Insights.
(4) Indirect Competitors
Provides a table of alternative solutions or substitute products that address the same customer problem through different approaches.
If no data is provided by the company, then it is generated by Kruncher Insights.
(5) Comparable Companies (in Beta)
Always provided by Kruncher Insights. Provides a table of companies with similar business models, markets, or stages that serve as useful benchmarks for valuation and performance comparison.
It also provides revenue, market cap, multiplier, trailing P/E, forward P/E, and profit margin averages and median figures.
(6) Comparable Market Transactions
Always provided by Kruncher Insights. Shows competitors' funding rounds, acquisitions, and exits in the same space, offering context for valuation expectations and market momentum.
This segment is all about the company's growth indicators, composed of 4 blocks:
(1) Company Reviews
Aggregates customer ratings and reviews from platforms like Google Reviews, G2, Trustpilot, etc., providing insight into customer satisfaction and brand perception.
If no data is provided by the company, then it is generated by Kruncher Insights.
(2) Company Connections
Connections show the company's business relationships as a proxy for growth: customers, partners, vendors, and investors.
If no data is provided by the company, then it is generated by Kruncher Insights.
(3) Web Traffic
Tracks website visitor trends over time as a proxy for demand signals, further broken down into Search Rank, Web Traffic, Traffic Cost and Search Keywords.
If no data is provided by the company, then it is generated by Kruncher Insights.
(4) Social Media
Monitors follower count across social platforms like Linkedin, Instagram, and TikTok, indicating brand reach, community building, and marketing effectiveness over time.
If no data is provided by the company, then it is generated by Kruncher Insights.
If you only provide the company's website and nothing else, this section will not show up. This section exclusively covers data provided by the company itself.
This segment is about the financial and business metrics of a company, like their actual revenue and expenses, composed of 8 blocks:
(1) Revenue
Only available from company's own data. Shows current revenue figure.
(2) Unit Economics
Only available from company's own data. Displays key metrics like Cost of Goods Sold (COGS), Customer Acquisition Cost (CAC), Custmer Lifetime Value (LTV), and Contribution Margin per Customer.
(3) Burn Rate
Only available from company's own data. Reports monthly/yearly cash burn and runway.
(4) Financial Metrics Historical
Only available from company's own data. Visualizes any financial metrics (Revenue, expenses, etc.) that has historical data with a bar chart.
(5) Business Metrics Historical
Only available from company's own data. Visualizes any business metrics (customer count, churn rate, MRR/ARR growth, etc.) that has historical data with a bar chart.
(6) Financials: Actual vs. Budget
Only available from company's own data. Visualizes actual financial performance against budgeted targets, revealing execution accuracy and variance analysis.
(7) Business: Actual vs. Budget
Only available from company's own data. Visualizes actual business metrics against planned goals, highlighting performance against growth targets and operational plans.
(8) Financial Metrics Projection
Only available from company's own data. Visualizes forward-looking financial forecasts including projected revenue, expenses, profitability, and cash flow scenarios.
This segment tracks media coverage and public announcements about the company, composed of 1 block:
(1) News
Displays chronological news articles and press releases about the company, categorized by type (investment updates, partnership announcements, product launches, etc.)
This block also includes frequency metrics across different timeframes to gauge media momentum and market visibility.
This segment is all about the company's current and past fundraising (if any), their cap table, and possible exit strategies (if any), composed of 6 blocks:
(1) Next Round: Fundraising Goal
Only available from company's own data. Specifies the target amount the company aims to raise in its upcoming funding round and preferred financial instrument to procure these funds.
(2) Next Round: Timeline
Only available from company's own data. Outlines the time frames for how long the fundraising has been going on, and estimates for closing the next funding round.
(3) Next Round: Use of Proceeds
Only available from company's own data. Details how the company plans to allocate the capital raised, including hiring, product development, marketing, or expansion initiatives.
(4) Cap Table
Only available from company's own data. Shows the current ownership structure, including founders, investors, and key stakeholders with their respective equity stakes.
(5) Funding History
Lists all previous funding rounds with dates, amounts raised, investors, and valuations, providing context on the company's fundraising trajectory. If no data is provided by the company, then it is generated by Kruncher Insights.
(6) Exit Strategy
Only available from company's own data. Describes potential exit pathways such as acquisition, IPO, or strategic merger that the company is considering.
This segment is all about the milestones that the company has declared and/or reached, composed of 2 blocks:
(1) Milestone(s) Achieved
Lists significant milestones that the company has achieved.
(2) Milestone(s) Planned
Lists upcoming milestones that the company has set for themselves.
This segment contains all the personal notes you have of the company (your own judgments, additional observations, predictions, etc.) as well as other private information that is not available publicly.
Every generated company report in Kruncher comes with either an Investment Memo, Portfolio Performance Report, or Preparation Notes pertaining the company.
Example of a generated Investment Memo:
By default,
To change this which memo each deal stage will generate, click on the (⚙️) icon on each column of the deal stage, and select the appropriate memo on "Memo Type".
Click Save.
These memos are auto-generated by a prompt that lays down how they are generated.
Find the prompt editors here or by clicking on the "Customize AI Prompt" button at the bottom right of a memo.
These prompts work like a message you send to LLMs like ChatGPT/Claude/Gemini to perform a specific task, provide context, and lay down output structures.
Simply edit the text directly per your own fund's needs.
When done, click on the "Save Changes" button.
Read this guide to learn more about customizing memos.
After knowing what a company report entails, learn what actions are available inside the company reports, and how to customize them to your preference.
Click to jump to learn about specific functions:
Every time that a report gets updated with new data or interaction, Kruncher records the changes made to enable a time-series analysis.
To view this table, click the Last update box on the left bar to open up the window.
Kruncher also records a history of the change in individual data metrics so you can see how specific metrics evolve over time.
To view this window, click on any data point that has an Updated/Outdated label. Note that you need to analyze the same company report at least two times to have a history of data for this to be available.
Kruncher is designed to be used collaboratively. It acts as a single source of truth for multiple people working across the fund.
You can vote and comment on company reports to share what you think with your team members.
Click here to learn more about inviting team members into your Kruncher workspace.
On the Summary section, scroll down until you see the Votes and Comments block.
Click No / Maybe / Yes to vote on this company. Add your rationale for why you voted so.
Then, you may click on the "Add Comment" button to add a comment. This will be publicly visible inside the company report.
You can see how many votes and comments company reports have from their cards in their bottom right corner.
This feature will be released soon!
One of Kruncher's monitoring features are available as setting your own Key Performance Indicators (KPIs) for companies, and getting alerted when these companies have achieved or missed them.
On the left tab, click Settings > KPI Settings.
By default, companies do not have any KPIs set up. Click + Add KPI Event to start adding them.
These KPI Events follow the same rules as Tracked Company Events. Click here to read more about them.
You will get alerted when companies have achieved or missed these KPIs.
You can also see a log of tracked events and whether they are applicable for your KPIs by clicking Activity Logs on the left bar.
Other than viewing the reports inside Kruncher, you can also export the reports into these file formats to have a local copy of:
In the left tab, open up the Export tab.
The first three options will export the entire report into its selected format. Simply click one of the three options and your export will start downloading immediately.
Here are some examples:
Export as PDF or DOCX
Export as PowerPoint Presentation
To get a more focused or limited document, you can export only specific sections of the report into Word document (.docx) or a presentation file (.pptx)
Select "Generate Custom Report" and you will see template options to get started immediately.
You can customize and select the information that Kruncher will make as pages/slides, and what each slide contains.
Read this guide to learn more about export template customization.
Once everything is to your liking, click "Generate Document" and Kruncher will start generating your custom report.
Optionally, you can click "Save As a New Template" to make this configuration as a template for you to use in the future.
Wait for the document to finish generating. Once done, click on it.
Scroll down and click Export to download.
You can also upload a template from an existing document. Kruncher will learn its logical structure and order, and you will get investment memos, LP reports, and more in a structure you're familiar with, ensuring minimal editing on your end.
Note that this does not include aesthetic changes such as heading, font types, and brand colors.
Update, replace, or remove your templates whenever you like. Your templates stay saved and your original file stays private.
Kruncher gives you the ability to organize company reports to a degree, and even create your own custom section.
To do this, go to Settings (⚙️) on the top right -> Customize Your Report on the left tab.
Here are the customizations you can do to these sections:
Click on the up or down arrows on the right side of each section block to rearrange the order of where they appear on the report.
Click on the "Hide from report" button to hide a section that you do not want to see.
You can make hidden sections visible again by clicking on the purple "View in report" button.
NOTE: As of now, it is impossible to delete sections from reports.
Image above: Example of a custom section with 4 different data points.
If you want to create a section tracking specific information, you may do so by adding a custom section.
Add a custom section with custom data points to get specific insights as you need. You can add up to 5 custom data points.
Click here to learn more about creating a custom section.
After creating your custom data section, tou may edit an existing data point by clicking on the grey icon in the Actions column.
You may delete an existing data point by clicking on the red "Delete" button in the Actions column.
To streamline your workspace and remove no longer relevant companies, you can delete generated company reports.
Click the Settings > Company Settings on the left bar.
You can find the Delete button below.
IMPORTANT: This is a permanent operation, and deleted company reports cannot be restored.
If you do not see the Delete button, ensure that you have the Owner role for that company report.
Click here to learn more about deleting a company.