When you review 50 deals this week, and they all start to blur together. Without a systematic way to evaluate and compare opportunities, you end up missing diamonds in the rough because you couldn't process them all effectively.
Kruncher's Deal Scoring System solves this by giving you a quantifiable, consistent framework that mirrors your own investment thesis. Instead of subjective evaluations that vary depending on your mood or how many deals you've already reviewed that day, you get objective scores that help you prioritize where to spend your limited time and attention.
The deal score answers one critical question: "How closely does this opportunity align with what I'm looking for?" A score of 85 means this company hits most of your key criteria and deserves immediate attention. A score of 23 means it’s a low match and only deserves a quick pass unless there’s no better deals on the table.
Since Deal Score is actually set by you, it’s not our ranking system. It's your personal investment logic, codified and automated, working constantly to surface the best opportunities while filtering mismatches.
When you first register for Kruncher, you will be asked to input your Investment Criteria. This is so Kruncher’s Intelligent Automation knows what to filter and what to highlight, according to your personal thesis.
Focus: Areas that interest you. Kruncher will highlight to you companies that match your preferences.
Neutral: Areas neutral to you. Kruncher will include companies with these criteria.
Deal breaker: Areas you want to avoid. Kruncher will flag any companies that include them.
In this example, my fund focuses on early to mid-stage companies, so I have a pretty big range of companies that can fit. Here are my settings:
Focus: <$10K/month, $10-30K/month, and $30-50K/month.
Dealbreakers: $100-250K/month and >$250K/month, to exclude mature companies beyond Series C/IPO.
Note that anything we select as Neutral won’t be mentioned for brevity, so in this example, I selected $50-100K/month as Neutral.
Focus: Pre-Seed, Seed, Series A, and Growth (Series B/C)
Dealbreaker: Established.
Focus: B2B.
Dealbreakers: Marketplace (C2C) and Marketplace (P2P).
My fund is not industry specific, so nothing is set for Focus and Dealbreakers.
Focus: North America, Europe, LATAM, and some countries in West Asia.
Dealbreakers: Most of Asia, Africa, and Oceania (including Australia and New Zealand).
For Geography, you can select by continent or by OECD, and then be more specific and choose individual countries.
Your Investment Criteria enables Kruncher to assign Match or No Match to potential companies that come your way, based on your focuses and dealbreakers.
You can also change your investment criteria anytime.
Next, your Deal Score Framework assigns an individual score on Match companies on a score of 1 to 100, with 1 being the worst score and 100 being the best.
Kruncher takes it a step further by telling you how closely they fit to you, using a weightage-based scoring methodology that’s completely customizable.
This step can take a bit of time to set-up, so if you don’t need to be specific, you can just skip this step. But if you want to get the most out of Kruncher with specific results, then let’s set up your Deal Score Framework.
Click on the Settings Icon on the top left, and go to the Deal Score Framework tab (right above Investment Criteria tab) on the left. Here, you’ll see five blank categories that haven't been assigned anything.
From 1 (worse) to 100 (best), Kruncher will assign Match Companies a deal score that determines whether they’re a high-quality company for you or not.
You get to define what “high quality” means across five sections:
For example, if the team matters a lot to you, you can set the weight for the Team section to be 40%, and set every other category to get an equal 15%. You can mix and match the weights across 5 categories however you want. As a default, the weights for every category is set to 20% (equal distribution).
Then, (2) click on + Add Metric to assign metrics that will tell Kruncher on what metrics to score in this category. A pop-up will appear, and you can select a metric from a dropdown menu.
For this metric, it is a Yes or No question (i.e. Is this company operated by a solo founder?), so the Operator is automatically set to =.
Then, select your Value. In this case, True or False. Finally, assign this metric as Outstanding, Good, or Dealbreaker.
In this example, the metric is Solo Founder = True, Dealbreaker. How do you understand this?
It means that if a company is helmed by a solo founder, then Kruncher will define this company as a dealbreaker.
In Deal Scoring, any dealbreakers will automatically set the score in this category to 0.
Let’s see another example, this time in the Traction section. I’ve selected Customer Growth in 12 Months as the metric.
This time the Operator can be selected to be either > (greater than) or < (less than). The Value is an empty field that you can type a number into.
This means that if this company’s customer growth is more than 200 in 12 months, then Kruncher defines this company as outstanding, and gives a lot more points compared to a Good metric.
These do take some time to set-up initially, but when you do, you get to see Kruncher perform like it’s in your brain and rate companies exactly how you’d do them yourself. It is like telling your personal assistant to do tasks for you, only Kruncher never forgets and does work 24/7.
Kruncher will use your inputs to score startups consistently and highlight any major mismatches, saving you time and improving decision quality.
As with your Investment Criteria, you can change your Deal Score Framework anytime you want. You can edit the weights of each category, add new metrics, change existing ones, or delete metrics.
Over time, you'll start to see which metrics actually correlate with your best investments, allowing you to refine your scoring framework and become an even sharper investor. Meanwhile, you're processing 5x more deals with the same level of analytical rigor, giving you a significant edge in competitive markets.
Your future self will thank you for the time you spent setting this up properly today.
Try Kruncher free with 200 credits (worth $999) and see how customized deal scoring can transform your decision-making process. Use code 400HOURS at checkout to unlock the full power of AI-driven investment analysis.
3 days left! Limited time offer expires June 15, 2025. Full platform access included.
Questions? Please reach out to info@kruncher.ai and our team will get back to you promptly.