--- title: How Deal Scoring Works in Kruncher description: A how-to article on setting up and customizing your Deal Score Framework in Kruncher. image: https://blog.kruncher.ai/hubfs/Heading-2.jpg --- [Skip to main content](https://blog.kruncher.ai/how-deal-scoring-works#main) [![KRUNCHER BLOG LOGO](https://blog.kruncher.ai/hs-fs/hubfs/KRUNCHER%20BLOG%20LOGO.png?width=236&height=80&name=KRUNCHER%20BLOG%20LOGO.png) ![KRUNCHER BLOG LOGO](https://blog.kruncher.ai/hs-fs/hubfs/KRUNCHER%20BLOG%20LOGO.png?width=236&height=80&name=KRUNCHER%20BLOG%20LOGO.png) ![KRUNCHER BLOG LOGO](https://blog.kruncher.ai/hs-fs/hubfs/KRUNCHER%20BLOG%20LOGO.png?width=354&height=120&name=KRUNCHER%20BLOG%20LOGO.png) ![KRUNCHER BLOG LOGO](https://blog.kruncher.ai/hs-fs/hubfs/KRUNCHER%20BLOG%20LOGO.png?width=354&height=120&name=KRUNCHER%20BLOG%20LOGO.png)](https://blog.kruncher.ai/guides) - [Show submenu for Guides Guides](https://blog.kruncher.ai/guides) - [Getting Started](https://blog.kruncher.ai/master/getting-started-with-kruncher) - [Configuring Kruncher](https://blog.kruncher.ai/master/configuring-kruncher) - [Deal Screening](https://blog.kruncher.ai/master/kruncher-for-deal-screening) - [Due Diligence](https://blog.kruncher.ai/master/kruncher-for-due-diligence) - [Portfolio Management](https://blog.kruncher.ai/master/kruncher-for-portfolio-management) - [Alpha Generation](https://blog.kruncher.ai/master/kruncher-for-generating-alpha) - [IC Deck and Memos](https://blog.kruncher.ai/master/kruncher-for-ic-decks-and-memos) - [Advanced Features](https://blog.kruncher.ai/master/advanced-features-and-automations) - [Video Guides](https://kruncher.ai/videos/) - [Blogs & Essays](https://blog.kruncher.ai) Open main navigation Close main navigation - Show submenu for Guides Guides - Guides - [Guides](https://blog.kruncher.ai/guides) - [Getting Started](https://blog.kruncher.ai/master/getting-started-with-kruncher) - [Configuring Kruncher](https://blog.kruncher.ai/master/configuring-kruncher) - [Deal Screening](https://blog.kruncher.ai/master/kruncher-for-deal-screening) - [Due Diligence](https://blog.kruncher.ai/master/kruncher-for-due-diligence) - [Portfolio Management](https://blog.kruncher.ai/master/kruncher-for-portfolio-management) - [Alpha Generation](https://blog.kruncher.ai/master/kruncher-for-generating-alpha) - [IC Deck and Memos](https://blog.kruncher.ai/master/kruncher-for-ic-decks-and-memos) - [Advanced Features](https://blog.kruncher.ai/master/advanced-features-and-automations) - [Video Guides](https://kruncher.ai/videos/) - [Blogs & Essays](https://blog.kruncher.ai) - [Back to Home](https://kruncher.ai/) [Back to Home](https://kruncher.ai/) # How Deal Scoring Works in Kruncher ![Francesco De Liva](https://blog.kruncher.ai/hs-fs/hubfs/1619791745654.jpeg?width=120&height=120&name=1619791745654.jpeg) [Francesco De Liva](https://blog.kruncher.ai/author/francesco-de-liva) June 12, 2025 When you review 50 deals this week, and they all start to blur together. Without a systematic way to evaluate and compare opportunities, you end up missing diamonds in the rough because you couldn't process them all effectively. Kruncher's *Deal Scoring System* solves this by giving you a quantifiable, consistent framework that mirrors your own investment thesis. Instead of subjective evaluations that vary depending on your mood or how many deals you've already reviewed that day, you get objective scores that help you prioritize where to spend your limited time and attention. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfCxdNIJiSw5d541EpS7o_iZpuoBXkHjXFOdGXGhG-zQ8KH0MgcmGreCPETURJ6ewJWA-iGzn8h4DTOsUXLGlCZm9_SoZxlRONvwHmZATo7Yk8Tz8xEhjbNEvtYjD9JY5bcmE2d?key=9er8Fp2UvfDpi9x63UjCqg)Your deal score is the numerical rating (1-100) that appears on every company report in Kruncher. What does the numbers mean? A higher Deal Score number means the company more closely matches your thesis. The deal score answers one critical question: *"How closely does this opportunity align with what I'm looking for?"* A score of 85 means this company hits most of your key criteria and deserves immediate attention. A score of 23 means it’s a low match and only deserves a quick pass unless there’s no better deals on the table. Since Deal Score is actually set by you, it’s not our ranking system. It's your personal investment logic, codified and automated, working constantly to surface the best opportunities while filtering mismatches. When you first register for Kruncher, you will be asked to input your **Investment Criteria**. This is so Kruncher’s Intelligent Automation knows what to filter and what to highlight, according to your personal thesis. ### How to Set up Your Investment Criteria ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXefIBRNq2kkBuqxyUk4yXTYyVadKLz2Dq1z7ZnlKZgsZqXgyHP-ft2MFueRAlQEgnEJH0Zr-4LvIMncKH_yhlafMF9ArEHlwY77k3QoaAFCqsvpIV30u5M_zEjRukeNGRXEHEPKkw?key=9er8Fp2UvfDpi9x63UjCqg)Click on the (1) **Settings Icon** on the top left, and go to the (2) **Investment Criteria** tab on the left. There, click on the (3) **Create New Version** button. You will be prompted to enter your new investment thesis by categorizing items to fall into one of three groups: **Focus:** Areas that interest you. Kruncher will highlight to you companies that match your preferences. **Neutral:** Areas neutral to you. Kruncher will include companies with these criteria. **Deal breaker:** Areas you want to avoid. Kruncher will flag any companies that include them. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdwjXMNTDRSeST_QOQYrR4ldJtXQUD4eEuNEo9UQE0Wfx7XSYh_Th9iuTLqpu1eBFZI2SeNEJme66Ud6qKMbSZTPS1-Srlp1367YwBtfPTKOqr93EW4csZe5yAEaJvwu6oViKjiNw?key=9er8Fp2UvfDpi9x63UjCqg)Next, set up up your investment criteria and declare deal breakers in five areas: - **MRR (Monthly Recurring Revenue)** - **Company Stage** - **Business Model** - **Industry** - **Geography** In this example, my fund focuses on early to mid-stage companies, so I have a pretty big range of companies that can fit. Here are my settings: #### Monthly Revenue Range Focus: <$10K/month, $10-30K/month, and $30-50K/month. Dealbreakers: $100-250K/month and >$250K/month, to exclude mature companies beyond Series C/IPO. Note that anything we select as Neutral won’t be mentioned for brevity, so in this example, I selected $50-100K/month as Neutral. #### Company Stage Focus: Pre-Seed, Seed, Series A, and Growth (Series B/C) Dealbreaker: Established. #### Business Model Focus: B2B. Dealbreakers: Marketplace (C2C) and Marketplace (P2P). #### Industry My fund is not industry specific, so nothing is set for Focus and Dealbreakers. #### Geography Focus: North America, Europe, LATAM, and some countries in West Asia. Dealbreakers: Most of Asia, Africa, and Oceania (including Australia and New Zealand). For Geography, you can select by continent or by OECD, and then be more specific and choose individual countries. --- Your **Investment Criteria** enables Kruncher to assign **Match** or **No Match** to potential companies that come your way, based on your focuses and dealbreakers. You can also change your investment criteria anytime.  Next, your **Deal Score Framework** assigns an individual score on **Match** companies on a score of 1 to 100, with 1 being the worst score and 100 being the best.   ### How to Set up Your Deal Score Framework ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfdHrXNJ_aFUZ5GnpiCrRTL6dSkPhu6HNlFeaAV5HGuRxaCBiedEWOxkNuTyKkakko9k_32gRMKBalbiGKO3tUjTZII9lVht9gGjZhBZyW8TCpvjpj2Mg3_z9tCUyHABB3S6Twnvg?key=9er8Fp2UvfDpi9x63UjCqg)This is where Kruncher truly shines for private market use cases. Anyone can design a filtering system and tell you Match or No Match. Kruncher takes it a step further by telling you how closely they fit to you, using a weightage-based scoring methodology that’s completely customizable. This step can take a bit of time to set-up, so if you don’t need to be specific, you can just skip this step. But if you want to get the most out of Kruncher with specific results, then let’s set up your Deal Score Framework. Click on the **Settings Icon** on the top left, and go to the **Deal Score Framework** tab (right above **Investment Criteria** tab) on the left. Here, you’ll see five blank categories that haven't been assigned anything.  From 1 (worse) to 100 (best), Kruncher will assign **Match Companies** a deal score that determines whether they’re a high-quality company for you or not. You get to define what “high quality” means across five sections: - **Portfolio Fit** - **Team** - **Traction** - **Market** - **Business Model** ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdPKaUzQzS3hn-kKjakSDiAAArWWW7OKwavi0tNM7LK4F7qauEYLfrG1f76MdyMnqK3PWdOvlrTcI27nhlkdzWabh1ldyAulOhZfMc34hVfe3129xMow2Xiz0YpVOJUjYGVXAFZ?key=9er8Fp2UvfDpi9x63UjCqg)First, assign weights to show which sections matter most to your strategy. (1) Click on the **weightage percentage (edit)** to edit the weight for this category. For example, if the team matters a lot to you, you can set the weight for the **Team** section to be 40%, and set every other category to get an equal 15%. You can mix and match the weights across 5 categories however you want. As a default, the weights for every category is set to 20% (equal distribution). Then, (2) click on **+ Add Metric** to assign metrics that will tell Kruncher on what metrics to score in this category. A pop-up will appear, and you can select a metric from a dropdown menu. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfDmflR4OJeFaGvw1-mfgHAK7vJr_UPoKmcNuS6Zwty-QfJgvrKX6LIFv5kB_k7ECmEyLUb1SOi0HJENfU1C5UrQdSmeJYx8qOdV2xnCW5NCpQNYjWegWKmyj3_rSzTosHda64Wjg?key=9er8Fp2UvfDpi9x63UjCqg)From here, the logic is very similar to using simple Excel formulas. For example, in the **Team** section, select ***Solo Founder*** as the metric you want to add. For this metric, it is a Yes or No question (i.e. Is this company operated by a solo founder?), so the *Operator* is automatically set to **=**. Then, select your *Value*. In this case, **True** or **False**. Finally, assign this metric as **Outstanding,Good, or Dealbreaker.** In this example, the metric is **Solo Founder = True, Dealbreaker.** How do you understand this? It means that *if a company is helmed by a solo founder, then Kruncher will define this company as a* ***dealbreaker****.* **In Deal Scoring, any dealbreakers will automatically set the score in this category to 0.** Let’s see another example, this time in the **Traction** section. I’ve selected ***Customer Growth in 12 Months*** as the metric.  This time the *Operator* can be selected to be either > (greater than) or < (less than). The *Value* is an empty field that you can type a number into. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfPvygI9dN5yYUOKl_L-N3LQhD1-G_MUDZZlIPMHL6UGTMhxpGpG78lHFmpU77Ud-R076rUL5K5EySmYqsmtAaF7JEkzNxNdnJ70jBxYQWrB4EbyftkYCH6MDGKTeKNj1Z3kC8o?key=9er8Fp2UvfDpi9x63UjCqg)As an example, let’s set this metric as **Customer Growth in 12 Months > 200, Outstanding.** This means that *if this company’s customer growth is more than 200 in 12 months, then Kruncher defines this company as* ***outstanding****,* and gives a lot more points compared to a ***Good*** metric. These do take some time to set-up initially, but when you do, you get to see Kruncher perform like it’s in your brain and rate companies exactly how you’d do them yourself. It is like telling your personal assistant to do tasks for you, only Kruncher never forgets and does work 24/7. Kruncher will use your inputs to score startups consistently and highlight any major mismatches, saving you time and improving decision quality. As with your Investment Criteria, you can change your Deal Score Framework anytime you want. You can edit the weights of each category, add new metrics, change existing ones, or delete metrics. ### See Immediate, Tangible Impact ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXc5-2Ekbm3IhHVdGOAqIbAXlVwFWNXV8kX1nn7BDe41dMBa6dbKEFuLDMzbCdOwmxTJDbQ7nM1yAenv4Qz8E43kiaGjfhP3iJUYoDcqD4dIh92VTDcqRUkh9zek24BKTsnUEztpQg?key=9er8Fp2UvfDpi9x63UjCqg)Once you've configured your Deal Score Framework, Kruncher transforms from a helpful tool into an extension of your investment judgment. Every company that crosses your desk gets evaluated through the same rigorous lens, ensuring consistency and helping you spot patterns you might miss when evaluating deals manually. Over time, you'll start to see which metrics actually correlate with your best investments, allowing you to refine your scoring framework and become an even sharper investor. Meanwhile, you're processing 5x more deals with the same level of analytical rigor, giving you a significant edge in competitive markets. Your future self will thank you for the time you spent setting this up properly today. Try Kruncher free with 200 credits (worth $999) and see how customized deal scoring can transform your decision-making process. Use code **400HOURS** at checkout to unlock the full power of AI-driven investment analysis. 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Kruncher is a registered trademark in EU  |  Kruncher Inc. (United States) and Kruncher Pte. Ltd. (Singapore, UEN 202436012K) Kruncher is GDPR Compliant, ISO 27001 Certified and SOC 2 Type 1 Certified ([Trust Center](https://app.aus.vanta.com/kruncher/trust/9qexeddn6ytbwvjc476g3)) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Francesco De Liva", "url" : "https://blog.kruncher.ai/author/francesco-de-liva" }, "dateModified" : "2025-06-12T18:14:38.879Z", "datePublished" : "2025-06-12T14:41:14.000Z", "headline" : "How Deal Scoring Works in Kruncher", "image" : [ "https://blog.kruncher.ai/hubfs/Heading-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.kruncher.ai/how-deal-scoring-works", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.kruncher.ai/hubfs/Screenshot%202025-01-13%20at%208.07.07%20PM.png" } } } ```