How to Customize Events/Signals that Kruncher Tracks

To make Kruncher even more precise and relevant, it monitors certain signals and events as key metrics.

You may define which signals are positive or negative, allowing the system to highlight them during analysis and surface the insights most relevant to you.

What exactly do these signals improve and where will they appear?

These signals improve the updates you can get about a company, and they will also make your monitoring more accurate, alongside Growing and Declining scores.

To start, go to Settings (⚙️) -> Track Company Events on the left tab.

Kruncher has already have some set up by default. You can add, edit, and remove tracked signals/events to fine-tune this system.

You can also see the signals and events that have been recorded by Kruncher over time in the Historical Company Events table below.

Adding New Signals/Events for Kruncher to Track

Click on + Add Signal below.

A pop-up will open, asking you to pick which metric/signal you want to track.

TIP: Explore the full list of 200+ available signals that Kruncher tracks.

After selecting the signal:

If it's a Yes/No signal like "Solo Founder":

1. 1. The operator is automatically set to "=".
   2. Then, select whether this is a true or not (Yes/No).
   3. Choose a target date for when Kruncher will capture the signal. If it's an ongoing signal, leave this field blank.
   4. Finally, determine whether this is a positive, neutral, or negative signal.

For example, you have chosen:

Solo Founder = Yes -> Negative

This means that if a company has a solo founder, Kruncher will treat this as a negative signal.

If it's a signal that needs to hit a threshold to trigger:

1. Choose between < (greater than) or > (less than) for the operator.
2. Then, input the threshold value you want (no decimal values).
   • This value will be a number, percentage, or USD currency, depending on the metric you chose.
3. Choose a target date for when Kruncher will capture the signal. If it's an ongoing signal, leave this field blank.
4. Finally, determine whether this is a positive, neutral, or negative signal.

For example, you have chosen:

Customer Growth 3 Months > 20% -> Positive

This means that if a company's customer growth is more than 20% on average in a 3-month period, Kruncher will treat this as a positive signal.

Another example:

Latest ARR > 5000000 USD ($5 million) -> Positive

This means that if a company's latest known ARR is more than $5M, Kruncher will treat this as a positive signal.

Once done, click Confirm to save your newly added signal that Kruncher will track.

Editing Existing Tracked Signals/Events

You may edit an existing signal by clicking on the grey icon in the Actions column.

Removing Tracked Signals/Events

You may delete an existing signal by clicking on the red "Delete" button in the Actions column.

Understanding the Historical Company Events table

You can also see the signals and events that have been recorded by Kruncher over time in the Historical Company Events table (scroll down if you do not see this).

Here is an explanation of the columns of this table:

• The Metric and Operation columns records what metric it has recorded.
• Reference Value is the actual value recorded with regards to this metric.
• Target Date will display the target date for this metric if you have chosen a target date.
• There are different statuses:
  • Current: This signal is the most up-to-date/current so far.
  • Current and Valid but Not Achieved: Signal is current, but does not meet the threshold value/true or not condition (for example, the metric is Latest ARR >$5M, but the recorded value is $3M. Therefore, this metric is current yet it fails to achieve the threshold value set for this signal).
  • Current but Missing Data: Kruncher cannot find the relevant data for this signal.
• Event Type will mostly be set to Relevant Company Event.
• KPI Status is set to Not Applicable by default, unless you have chosen specific signals to act as KPIs as well for that company.
• Project refers to which company report this signal belongs to. You can click on the project and it will take you to the company report.
• Created at refers to the date and time in which this signal is recorded by Kruncher.

TIP: Scroll to the right to see the remaining columns.