Private markets have a visibility problem.
Not a data problem — a visibility problem. There’s more information available about private companies than ever before: job postings, web traffic, funding announcements, leadership changes, patent filings, partnership signals, regulatory actions. The data exists. The challenge is that it’s scattered across dozens of sources, formats, and timelines — and no human team can monitor all of it consistently.
The result is an intelligence gap. Changes happen at companies you’re tracking — an acquisition closes, a CTO departs, a competitor raises a mega-round — and by the time your team notices, it’s already old news. The investor who spotted it first is already in the conversation.
This isn’t a hypothetical. It’s the daily reality for the hundreds of investment teams we work with. And it’s the reason we built two new capabilities that are now live in Kruncher: Signal Feed and Market Intelligence.
Every investment team we speak to faces the same tension. They track anywhere from dozens to thousands of companies across pipeline, watchlist, and portfolio. They know, in theory, that staying current on all of them matters. But in practice, the monitoring process breaks down.
Signals get buried in email newsletters. Important changes are only discovered during quarterly reviews — weeks or months after they happened. Analysts spend hours pulling metrics from multiple platforms into spreadsheets that are outdated before they’re finished.
The hard truth: most investment teams have deep awareness of maybe 10–15% of the companies they’re supposed to be tracking. The rest exist in a blind spot.
We set out to eliminate that blind spot.
Kruncher now monitors up to 438 configurable signals across every company on your watchlist — and delivers them in a single, prioritised feed.
Acquisitions. Leadership changes. Funding rounds. Partnership announcements. Growth inflections. Revenue milestones. Team expansion. Product launches. Each signal is tagged by urgency (Hot, Relevant) and sentiment (Positive, Neutral, Negative) so your team can immediately distinguish what requires action from what’s simply good to know.
Every signal is contextualised. It’s not just “Company X raised funding.” It’s the full picture — amount, stage, investor, timing — connected to everything else Kruncher already knows about that company. Expand any signal to see the source, the detail, and the company’s full profile.
Filtering that matches how you actually work. Filter by signal type, urgency, sentiment, company stage, or time period. Running a weekly pipeline review? Filter to “Hot” signals from the last 7 days. Preparing for an IC meeting? Filter to a specific company and see everything that’s changed.
Summarize with AI. One click generates an AI summary of your latest signals — ideal for team briefings, partner updates, or LP reporting. Instead of scrolling through dozens of individual alerts, you get a structured narrative of what moved across your market.
The underlying engine tracks 438 signals per company from 20+ premium data sources, updated continuously. Entity resolution, de-duplication, and enrichment happen automatically — so when a company changes its name, merges with another entity, or pivots its business model, the data stays clean and connected.
Signals tell you what changed. Market Intelligence tells you what it means in context.
Every portfolio and watchlist in Kruncher now includes a dedicated Market Intelligence section with multiple analytical views, each designed for a different decision-making workflow.
The Traction Heatmap gives you a single view of how every company in your pipeline is performing across the metrics that matter most: employee growth, web traffic growth, LinkedIn followers, customer and partnership traction, engineering team size, sales team growth, funding history, cash on hand, and job openings.
Each metric is colour-coded to make patterns immediately visible. A company showing strong web traffic growth but declining employee count tells a different story than one growing across all dimensions. The heatmap surfaces these patterns without requiring any manual analysis.
This is the kind of comparative view that used to require pulling data from five different platforms into a spreadsheet. Kruncher handles it automatically — including the entity resolution and data normalisation that makes cross-source comparison reliable.
The Data Exploration view lets you plot hundreds of companies on a scatter chart by any combination of Deal Score and Growth Score. The result is an instant visual map of your market — showing which companies are breaking out, which are stable, and which are declining.
Every dot is a company. Position on the chart tells you two things at once: how strong the company’s fundamentals are (Deal Score, x-axis) and how fast it’s growing (Growth Score, y-axis). Outliers — companies in the top-right quadrant with both high deal quality and high growth — are immediately visible.
This view is particularly valuable for outbound sourcing and thesis validation. You can see, at a glance, which companies in a sector or geography are exhibiting the growth patterns that match your investment criteria.
The Stage Matrix organises your entire market by company stage (Seed, Series A, Growth, Scale, Established) and growth trajectory (Growing, Stable, Declining, Acquired). It’s the fastest way to get a structural overview of your pipeline.
You can switch between Grid, Matrix, Score Ranking, and Scatter views in one click — and apply filters by stage, sector, revenue range, or business model to narrow the focus.
The private markets ecosystem is going through a fundamental shift. AI tools — Claude, ChatGPT, custom agents — are making it possible for any investor to accelerate their research. But the quality of AI output is entirely dependent on the quality of data you feed it.
If your data is fragmented, inconsistent, or stale, AI gives you confident-sounding answers that are wrong. If your data is structured, current, and clean, AI becomes a genuine force multiplier.
That’s the infrastructure problem Kruncher solves. Signal Feed and Market Intelligence are the latest expression of it: giving investment teams structured, real-time awareness across their entire market — so they can make better decisions faster, with full confidence in the data behind them.
Signal Feed and Market Intelligence are live now for all Kruncher users.
If you’re already on Kruncher, you’ll find them under the Intelligence tab — explore your Signal Feed and switch to Market Intelligence to try the Traction Heatmap, Data Exploration, and Stage Matrix views.
If you haven’t tried Kruncher yet, your first 5 company reports are free. See what your pipeline looks like with structured, live intelligence — no credit card required.
Kruncher is the AI intelligence platform for private markets. ISO 27001, SOC 2 Type 2, and GDPR certified. Trusted by institutional investors across three continents.