Attio Integration Guide

Leverage Kruncher's comprehensive reports and insights to enrich your Attio CRM to get the best of both worlds.

Similarly, make Kruncher's generated company reports even more accurate with information in your Attio CRM.

When you integrate Kruncher to Attio (and vice versa), every contact, company, and deal is automatically enriched with real-time market intelligence.

This guide will serve as a primer for integrating Attio to Kruncher, but proper setup will need our technical team to establish the connection manually.

If you would like this integration setup, please send us a message to info@kruncher.ai and we will get back to you as soon as possible.

Kruncher + Attio: What is Possible

Below are some of the generic possibilities of what can be done when integrating Kruncher to Attio and vice versa.

From Kruncher to Attio

• Enrich Company Profiles: Make your Attio records even more robust with Kruncher Insights as custom fields.
• Make Kruncher part of your Attio Workflow: New Kruncher Insights trigger Attio workflow actions.
• Notifications and Alerts: Pipeline updates trigger an alert/notification sent via Attio.

From Attio to Kruncher

• Automatically Generate New Report: New leads in your Attio pipeline trigger Kruncher to automatically generate a new company report.
• Relationship Data: Data from your Attio enhances existing and upcoming company reports.
• Notifications and Alerts: Pipeline updates trigger an alert/notification sent via Kruncher.

Custom Field Mapping

Map Kruncher's rich data set to Attio's custom attributes with precision. Here are examples of related fields:

• Founders (Names)
• Company Year Founded
• Company Based Location
• Number of Employees
• Match/No Match (from your Investment Criteria, set inside Kruncher)
• Deal Score (from Kruncher's Deal Score Framework)
• Growth Score (from Kruncher's Growth Score Framework)
• Market (TAM, SAM, SOM, etc.)
• Product Traction (user growth, engagement metrics, etc.)
• Financial Metrics (ARR, burn rate, etc.)
• Performance Indicators (growth trajectories, milestone achievement, etc.)
• Et cetera.

The Attio-Kruncher integration transforms your CRM from a contact management tool into an intelligent investment operating system. Every interaction is informed by real-time market intelligence, every decision is backed by comprehensive data analysis, and every opportunity is evaluated consistently against your investment criteria.

Stop managing relationships. Start leveraging intelligence.

The Attio-Kruncher integration is available for complete implementation with the help of our technical team. Reach out to info@kruncher.ai and we will get back to you as soon as possible.